Case Study
Hitman: World of Assassination
Ludeo teamed up with IO Interactive to unveil a dynamic paid social media campaign, showcasing three playable highlight missions from Hitman: World of Assassination across platforms like Reddit, YouTube, and Facebook. The innovative campaign introduced an interactive trailer on YouTube, leveraging Ludeo's “Playable Highlight” technology to engage players in an immersive gaming experience.
Introducing the 1st trailer with playable highlights.
Leveraging Ludeo's “Playable Highlight” technology, I0 Interactive crafted an innovative interactive trailer on YouTube featuring three playable highlights within their Hitman game trailer.
IO Interactive
Hitman Franchise
20%
Click To
Store Rate
21.5%
YouTube CTR
5+ min
Avg. Engagement
Per Player
The Power of Play Truly Matters
Ludeo partnered with IO Interactive to launch a paid social media campaign using 3 playable highlight missions from Hitman: World of Assassination. Ludeo launched the Hitman campaign across Reddit, YouTube, and Facebook.
IO Interactive
Hitman Franchise
5.1%
Facebook CTR
Game Highlight Played to Store
2%
Reddit CTR
Game Highlight Played to Store
8.2%
YouTube CTR
Game Highlight
Played To Store