Gaijin's War Thunder page at warthunder.com/playnow has one job: get people to register for free. We put two playable moments on it, a tank battle and a bomber intercept, right above the Play on PC button. Gaijin tested it against the regular landing page: 9.85% of visitors registered for free on the interactive version, against 5% on the regular one.
This Software Development Kit License Agreement (“Agreement”) is a legally binding contract between you or the entity you represent (“Developer,” “You,” or “Your”) and Ludeo, Inc. (the “Company” or “Ludeo”). By clicking “I Accept,” downloading, installing, or using the Ludeo SDK (as defined herein), You agree to be bound by all terms of this Agreement. If You do not agree, do not download or use the SDK.
Definitions
The following terms have the meanings set forth below throughout this Agreement:
“Application” means any video game, software, or digital product into which You integrate the SDK.
“Developer Content” means Your video game assets, any content, materials, applications, games, software, code, assets, data, text, images, audiovisual content, trademarks, logos, metadata, and other materials provided, uploaded, submitted, integrated, transmitted, or otherwise incorporated in the Ludeo(s).
“Effective Date” means the date on which You click “I Accept” or first access the SDK.
“End User” means any person who plays, views, or interacts with a Ludeo(s) distributed through the Platform.
“Gameplay Data” means player inputs, behavioral signals, session recordings, telemetry, game setting, game state, and performance metrics captured through the SDK but excluding any personal data, personally identifiable information, device identifiers, user-generated content, or data that could reasonably identify individual users unless expressly agreed otherwise and collected in compliance with applicable privacy laws.
“Ludeo(s)” means the Company’s proprietary content format, generated by the Ludeo Software and the SDK that enables a playable recreation of a game scene within a video game.
Ludeo Creation Experience means the experience of creating, editing and publishing Ludeo(s), utilizing the Ludeo Software.
“Ludeo Software” means the technology, tools and Platform including all associated source code, object code, executable files, updates, upgrades, modifications, enhancements, documentation, and any related tools, applications, or components, whether delivered in tangible or intangible form.
“Platform” means Ludeo’s distribution consumer-facing platform for hosting, editing, publishing, browsing, interacting and distributing Ludeo(s), primarily available at https://business.ludeo.com/, and its related applications, services and APIs.
“Play” means a single session during which an End User initiates interaction with Company and remains actively engaged for a minimum of five (5) continuous seconds, as measured by Ludeo’s tracking systems.
“Privacy Policy” - the Ludeo Platform privacy policy available at https://business.ludeo.com/privacy-policy as may be amended from time to time.
“SDK” means Company proprietary Software Developer Kit and related explanatory documentation, which may include object code, libraries, tools, sample code, and any upgrades, modifications, updates, additions and copies thereto, and all documentation included with such items, all as to be updated and provided by Ludeo.
Limited License Grant by Ludeo
SDK License
Subject to Your compliance with this Agreement, Ludeo grants You a revocable worldwide, royalty-free, non-exclusive, non-transferable, non-sublicensable license limited to the following purposes:
to integrate the SDK into Your Application solely for the purpose described herein.
to use the SDK solely to enable the capture, creation, and publication of Ludeo(s), all in accordance with the terms and conditions herein;
to distribute the SDK runtime components solely as embedded within Your Application.
License Restrictions
You may not, and may not permit any third party to act on Your behalf to:
Reverse engineer, decompile, or disassemble any portion of the SDK;
Modify, copy, create, adapt derivative works of, or extract source code from the SDK except to the limited extent expressly permitted in writing by Company under this Agreement;
Use the SDK Platform, Confidential Information, or any output, data, or insights derived therefrom to develop, support, or improve any competing software development kits, competing product or service; or platform services;
Remove, obscure or bypass any proprietary notices, security protections, usage limitations, or technical restrictions contained in or associated with the SDK or Platform;
Use the SDK in violation of applicable laws, including regulations, sanctions or export control regulations;
Access, use, scrape, crawl, monitor, benchmark, or interact with the SDK or Platform through automated means, including bots, scripts, or automated tools, except as expressly authorized in writing by Ludeo; or
Permit any third party to access or use the SDK except as expressly permitted under this Agreement.
Reservation of Rights
Company retains and shall exclusively own all right, title, and interest, worldwide, in and to the SDK, the Ludeo Software Platform, all related software, technology, tools, APIs, documentation, specifications, interfaces, algorithms, models, methodologies, know-how, trade secrets, inventions, data, content, materials, improvements, modifications, derivative works, updates, upgrades, enhancements, configurations, and all other technology, products, and services provided, developed, conceived, reduced to practice, or otherwise generated by or on behalf of Company in connection therewith, including all intellectual property rights and proprietary rights therein and thereto, whether existing now or hereafter arising. Company reserves the right to suspend, restrict, or terminate any access, or use of the SDK or Platform at any time in the event of any actual or suspected breach of this Agreement, security concern, misuse, unlawful activity, or other conduct that may expose Ludeo, the SDK, or the Platform to liability, harm, or operational risk.
Except for the limited rights expressly granted under this Agreement, no rights, licenses, or interests, whether express, implied, by estoppel, exhaustion, waiver, or otherwise, are granted to You, and all rights not expressly granted are hereby reserved exclusively by Ludeo.
Developer Warranties and License Grant
You represent and warrant that: (i) You are at least eighteen (18) years of age or the age of legal majority in Your jurisdiction, whichever is greater; (ii) You have the full right, power, and authority to enter into this Agreement on behalf of Yourself or the entity You represent and to bind such entity to this Agreement; and (iii) all registration information provided to Company shall be true, accurate, current, and complete at all times, (iv) You are solely responsible and liable for all access to, use of, and activity occurring under or through Your Application, whether authorized by You or not, including any acts or omissions of Your employees, contractors, agents, affiliates, or other third parties accessing the SDK or Platform for the purposes of this Agreement. (v) You have secured all rights, permissions, consents, licenses, and clearances necessary to grant the foregoing rights to Company and that the Developer Content, and Ludeo’s exercise of the rights granted herein, shall not infringe, misappropriate, or violate any third-party rights or applicable laws.
You hereby grant to Company and its affiliates, service providers, contractors, successors, assigns, distribution partners, platform partners, and sublicensees a worldwide, perpetual (subject to the terms herein), irrevocable, royalty-free, fully paid-up, non-exclusive, transferable, sublicensable license to host, store, cache, reproduce, modify, adapt, translate, format, create derivative works from, publicly perform, publicly display, distribute, transmit, publish, commercialize, make available, and otherwise use the Developer Content, in whole or in part, in any media or format now known or hereafter developed, solely as reasonably necessary to: (i) generate, create, host, publish, operate, distribute, exploit, and make available Ludeo(s) and related services; (ii) operate, maintain, improve, support, develop, market, train, enhance, and promote the SDK, Platform, and related products and services; (iii) promote, market, and advertise the Platform, Ludeo(s), and your Application; (iv) perform analytics, testing, security, fraud prevention, quality assurance, and technical operations; and (v) otherwise fulfill Ludeo’s rights and obligations under this Agreement.
This license shall survive expiration or termination of this Agreement with respect to any Ludeo(s), Gameplay Data, analytics, promotional materials, derivatives, backups, archives, or other materials created, generated, published, distributed, or used prior to such expiration or termination.
Company’s Fees
Fee
no fees shall be charged for the Company’s license hereunder.
Fee Changes
Company may at its sole discretion decide to charge for the license it grants hereunder upon prior written notice to Your email address. Continued access or use of the SDK, Platform or publication of Ludeo(s) following the effective date of such notice constitutes Your acceptance of the updated fee. If You do not agree to any fee modification, Your sole and exclusive remedy shall be to cease publishing Ludeo(s), discontinue use of the Platform and SDK, and terminate this Agreement pursuant to Section 7.
Premium Tools
Company may, from time to time, introduce optional premium SDK features, functionality, or support tiers (collectively, “Premium Tools”). Company may elect to introduce fees for such Premium Tools (the “Premium Tools Fee”) upon prior written notice to Developer email address. Any Premium Tools Fee shall be subject to Developer’s prior written approval, and Developer shall have no obligation to purchase, subscribe to, or use any Premium Tools.
Data Rights & Privacy
Data Architecture
The SDK is designed to collect and transmit anonymous or de-identified gameplay data and the associated audiovisual elements of the Developer Content only and is not intended to collect directly identifying personal information through the SDK functionality itself. Ludeo does not intentionally collect, store, or process Personally Identifiable Information ("PII") through the SDK. All data collected through the SDK is associated with a randomly generated play session identifier and Steam ID number, ("Session ID") that is created at the start of each Play session and used solely to associate inputs, outputs, and behavioral telemetry from that session with one another. Session IDs are not linked by Ludeo through the SDK functionality to any user account, device identifier, IP address, or other persistent identifier by Ludeo, and are not designed to identify any individual End User.
Prohibited Data Transmission
You must not configure your Application to transmit any of the following through the SDK: names, email addresses, phone numbers, government-issued identification numbers, device identifiers (IDFA, GAID, or equivalent), IP addresses, precise geolocation data, biometric data, financial information, health information, or any other data that identifies or could reasonably be used, alone or in combination with other information, to identify a specific individual. You are solely responsible for ensuring that no such information is transmitted to Ludeo through the SDK. Transmission of prohibited data through the SDK constitutes a material breach of this Agreement
Authorized Data Collection
The SDK is authorized to collect the following categories of data, all associated only with the anonymous Session ID: player inputs (controller/keyboard/mouse actions), game state and environment data, session duration and timing, performance metrics, and gameplay outcomes. This data is used by Ludeo for platform analytics, Ludeo generation, Ludeo Models training (subject to Section 5.3), and product security, fraud prevention, debugging, and service optimization purposes.
Your Privacy Obligations
You are responsible for ensuring that Your Application's privacy policy accurately describes the anonymous Gameplay Data collected through the SDK and the use of Session IDs. You must ensure your End Users have been provided with appropriate notice consistent with applicable law. Nothing in this Agreement shall be construed as a representation that Developer's use of the SDK automatically satisfies any privacy, data protection, or consumer protection requirements applicable to Developer or its Application.
Because privacy obligations may vary based on how Developer collects, combines, uses, or processes information, Developer remains solely responsible for determining and complying with all applicable privacy and data protection obligations relating to its Application and End Users.
Data Retention & Deletion
Ludeo retains Session ID-linked Gameplay Data for as long as necessary for the purposes described in Section 4.3. Ludeo may retain aggregated, anonymized, or de-identified data, and any data required to comply with legal, regulatory, security, audit, or internal business requirements. Aggregated, de-identified statistical data derived from your Application's gameplay sessions may be retained indefinitely.
Content Rights & Standards
Content Standards
All Ludeo(s) and Developer Content must comply at all times with Ludeo’s Content Policy (currently available at ludeo.com/content-policy), as may be updated from time to time in Ludeo’s sole discretion. Ludeo reserves the right to remove, suspend, restrict, reject, disable, or refuse to publish any Ludeo, Developer Content, or related material that violates this Agreement, the Content Policy, applicable law, platform requirements, or that may expose Ludeo, its users, partners, or third parties to liability, harm, reputational risk, or regulatory scrutiny.
You represent, warrant, and covenant that: (i) You own or have secured all rights, licenses, permissions, consents, and clearances necessary for the Developer Content and Ludeo(s) and for the exercise of the rights granted under this Agreement; (ii) the Developer Content and Ludeo(s) do not and will not infringe, misappropriate, or otherwise violate any intellectual property, privacy, publicity, contractual, or other rights of any third party; (iii) the Developer Content and Ludeo(s) do not contain any unlawful, defamatory, fraudulent, misleading, obscene, harmful, infringing, malicious, or otherwise objectionable material; (iv) the Developer Content and Ludeo(s) comply with all applicable laws, regulations, industry standards, and platform age-rating and content requirements; and (v) the Developer Content and Ludeo(s) do not materially misrepresent gameplay, functionality, features, performance, or user experience.
Moderation
Ludeo reserves the right, at any time and in its sole discretion, to review, monitor, investigate, modify, restrict, suspend, disable, remove, refuse to publish, or permanently delete any Ludeo, Developer Content, account, or related material that Ludeo determines, or reasonably suspects, violates this Agreement, Ludeo’s Content Policy, applicable law, third-party rights, platform requirements, or may otherwise expose Ludeo, its affiliates, partners, users, or third parties to liability, harm, security risks, regulatory scrutiny, or reputational damage, all without prior notice, compensation, or liability to You.
Ludeo Models and Systems
Ludeo(s), Platform features, recommendations, outputs, analytics, and related services may be generated, assisted, enhanced, moderated, optimized, categorized, edited, or otherwise processed through the use of artificial intelligence, machine learning, large language models, automated decision-making systems, computer vision technologies, and other automated technologies developed, licensed, or utilized by or on behalf of Ludeo (collectively, “Ludeo Models”).
You acknowledge and agree that, in connection with the operation, provision, maintenance, support, development, improvement, testing, security, optimization, commercialization, and promotion of the SDK, Platform, Ludeo(s), and related products and services, Ludeo and its affiliates, contractors, service providers, subprocessors, hosting providers, infrastructure providers, AI providers, analytics providers, and other partners may collect, access, process, analyze, reproduce, modify, adapt, store, transmit, display, and otherwise use Developer Content, Gameplay Data, telemetry, metadata, technical logs, interactions, engagement data, prompts, and related information through AI-driven and automated processes for improving the Company’s tools and creating Ludeo(s). Without limiting the foregoing, You expressly acknowledge and consent to Ludeo’s use of such materials and data for purposes of: (i) generating, creating, editing, hosting, distributing, and optimizing Ludeo(s) and playable experiences; (ii) training, testing, validating, improving, and enhancing Ludeo Models , algorithms, and related technologies; (iii) analytics, quality assurance, fraud prevention, moderation, debugging, troubleshooting, and security; (iv) creating aggregated, anonymized, de-identified, statistical, predictive, behavioral, and derivative datasets, models, analytics, and insights.
For the avoidance of doubt, Company shall not use artificial intelligence technologies to modify, alter, generate, or otherwise change the underlying game content, gameplay mechanics, or creative elements of the applicable game, and all gameplay and related content shall remain derived solely from and operate through Developer’s original game engine and content. Without limiting the foregoing, Company shall not, directly or indirectly:
(i) reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code, algorithms, or underlying structure of any Developer Content;
(ii) modify, copy, reproduce, adapt, translate, create derivative works of, or extract source code from any Developer Content;
(iii) remove, obscure, disable, or bypass any proprietary notices, legends, security protections, digital rights management mechanisms, or usage limitations embedded in or applied to any Developer Content; or
(iv) use any automated tools, scripts, or technologies, including without limitation artificial intelligence or machine learning systems, to scrape, mine, analyze, replicate, or otherwise process Developer Content in any manner not expressly authorized under this Agreement.
Ownership and Intellectual Property
As between the parties, Developer retains all right, title, and interest in and to Developer Content, including all intellectual property rights therein. Subject to the rights granted under this Agreement, Developer also retains ownership of Gameplay Data to the extent such Gameplay Data constitutes or incorporates Developer Content. Ludeo retains all right, title, and interest in and to the SDK, Platform, Ludeo Software, Ludeo(s) Experience, and any aggregated, anonymized, de-identified, derivative, predictive, analytical, or AI-generated datasets, models, outputs, and insights generated through use of the Platform, provided that such ownership shall not transfer ownership of Developer Content itself to Ludeo.
Feedback
If You provide Ludeo with any suggestions, ideas, enhancements, requests, recommendations, corrections, comments, feedback, or other input relating to the SDK, Platform, Ludeo(s), or related products or services (“Feedback”), You hereby grant Ludeo and its affiliates, successors, assigns, contractors, service providers, and sublicensees a perpetual, worldwide, irrevocable, transferable, sublicensable, royalty-free, fully paid-up right and license to use, reproduce, modify, adapt, distribute, commercialize, disclose, create derivative works from, exploit, and otherwise utilize such Feedback for any purpose, commercial or otherwise, without restriction, attribution, approval, compensation, or other obligation to You.
Trademark Use
Ludeo may use Your name, logos, trademarks, service marks, and other brand features solely in connection with this Agreement. Without limiting the foregoing, Ludeo may identify You as a customer, developer, partner, or user of the Platform and may use your name, trademarks, logos, game titles, gameplay footage, screenshots, and related materials in connection with the operation (“Developer’s Marks”), marketing, promotion, and commercialization of the SDK, Platform, Ludeo(s), and related services. Notwithstanding the foregoing, You may at any time provide written notice to Ludeo electing to opt out of Ludeo's use rights under this Section. Upon receipt of such notice: (i) if Ludeo has not yet made any use of Your Marks , Ludeo shall refrain from any such use whatsoever; or (ii) if Ludeo has already made use of Developer's Marks, Ludeo shall cease any new or additional use of Developer's Marks following receipt of such notice, provided that Ludeo shall not be required to remove or recall materials already published or distributed prior to receipt of Developer's notice
Third-Party Components
The SDK, Platform, or related services may include, interoperate with, rely upon, or provide access to third-party software, open-source software, APIs, models, hosting services, infrastructure, datasets, tools, libraries, components, plugins, and other technologies (“Third-Party Components”), each of which may be subject to separate terms, licenses, notices, or restrictions. Your use of any Third-Party Components shall be subject to the applicable third-party terms and conditions. Ludeo disclaims all liability arising from or relating to any Third-Party Components to the maximum extent permitted by applicable law.
Term & Termination
This Agreement shall commence on the date You first access, download, install, integrate, or otherwise use the SDK or Platform and shall continue until terminated in accordance with this Agreement (the “Term”).
Ludeo may suspend, restrict, or terminate this Agreement, Your account, or Your access to the SDK, Platform, or any related services at any time, with or without notice, if: (i) You breach this Agreement or any applicable policies; (ii) Ludeo reasonably suspects fraud, abuse, unlawful conduct, security issues, or unauthorized activity; (iii) required by law, regulation, court order, platform provider, or governmental authority; or (iv) Ludeo determines that Your use of the SDK or Platform may expose Ludeo, its affiliates, users, partners, or third parties to liability, harm, operational risk, or reputational damage.
You may terminate this Agreement at any time by ceasing all use of the SDK and Platform, deleting all copies of the SDK in Your possession or control, and discontinuing publication and use of all Ludeo(s).
Upon expiration or termination of this Agreement: (i) all rights and licenses granted to You under this Agreement shall immediately terminate; (ii) You shall immediately cease all access to and use of the SDK, Platform, and related services; (iii) You shall delete or destroy all copies of the SDK and any related Confidential Information in Your possession or control, except as otherwise expressly permitted by Ludeo in writing; and (iv) any accrued payment obligations and other obligations intended by their nature to survive shall remain in full force and effect.
Termination or expiration of this Agreement shall not limit any rights or remedies available to Ludeo at law, in equity, or otherwise. Without limiting the foregoing, Sections relating to intellectual property, ownership, payment obligations, confidentiality, disclaimers, limitations of liability, indemnification, Ludeo Models, Gameplay Data, dispute resolution, and all provisions which by their nature are intended to survive shall survive any expiration or termination of this Agreement.
Company’s Disclaimer of Warranties
THE SDK, PLATFORM, LUDEO(S), LUDEO MODELS, GAMEPLAY DATA, AND ALL RELATED PRODUCTS, SERVICES, CONTENT, FEATURES, FUNCTIONALITY, OUTPUTS, MATERIALS, AND TECHNOLOGY ARE PROVIDED ON AN “AS IS,” “AS AVAILABLE,” AND “WITH ALL FAULTS” BASIS. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, LUDEO AND ITS AFFILIATES, LICENSORS, SERVICE PROVIDERS, CONTRACTORS, PARTNERS, AND SUPPLIERS EXPRESSLY DISCLAIM ALL REPRESENTATIONS, WARRANTIES, CONDITIONS, AND GUARANTEES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, RELIABILITY, AVAILABILITY, SECURITY, QUALITY, PERFORMANCE, COMPATIBILITY, QUIET ENJOYMENT, OR THAT MAY ARISE FROM COURSE OF DEALING, COURSE OF PERFORMANCE, USAGE, OR TRADE PRACTICE.
WITHOUT LIMITING THE FOREGOING, LUDEO DOES NOT REPRESENT OR WARRANT THAT THE SDK, PLATFORM, LUDEO(S), LUDEO MODELS, OR RELATED SERVICES WILL: (I) OPERATE WITHOUT INTERRUPTION, ERROR, BUGS, VIRUSES, OR HARMFUL COMPONENTS; (II) MEET YOUR REQUIREMENTS, EXPECTATIONS, OR BUSINESS OBJECTIVES; (III) BE COMPATIBLE WITH ANY PARTICULAR HARDWARE, SOFTWARE, SYSTEM, GAME, APPLICATION, PLATFORM, OR ENVIRONMENT; (IV) BE SECURE, ACCURATE, COMPLETE, CURRENT, OR RELIABLE; OR (V) RESULT IN ANY PARTICULAR LEVEL OF ENGAGEMENT, TRAFFIC, REVENUE, PERFORMANCE, OR COMMERCIAL SUCCESS.
LUDEO SHALL HAVE NO RESPONSIBILITY OR LIABILITY FOR ANY THIRD-PARTY SERVICES, OPEN-SOURCE SOFTWARE, PLATFORM PROVIDERS, HOSTING PROVIDERS, AI MODELS, OR THIRD-PARTY COMPONENTS USED IN CONNECTION WITH THE SDK OR PLATFORM.
YOU ACKNOWLEDGE AND AGREE THAT YOUR ACCESS TO AND USE OF THE SDK, PLATFORM, LUDEO(S) LUDEO MODELS, GAMEPLAY DATA, AND RELATED SERVICES IS AT YOUR SOLE RISK.
Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, LUDEO AND ITS AFFILIATES, LICENSORS, SERVICE PROVIDERS, CONTRACTORS, PARTNERS, AND SUPPLIERS SHALL NOT BE LIABLE UNDER ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY, STATUTE, OR OTHERWISE, FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, EXEMPLARY, PUNITIVE, OR ENHANCED DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, BUSINESS, GOODWILL, DATA, CONTENT, GAMEPLAY DATA, USE, OPPORTUNITY, ANTICIPATED SAVINGS, OR BUSINESS INTERRUPTION, ARISING OUT OF OR RELATING TO THIS AGREEMENT, THE SDK, PLATFORM, LUDEO(S), LUDEO MODELS, GAMEPLAY DATA, OR RELATED SERVICES, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES AND EVEN IF ANY REMEDY FAILS OF ITS ESSENTIAL PURPOSE.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, LUDEO’S TOTAL CUMULATIVE AND AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THIS AGREEMENT, THE SDK, PLATFORM, LUDEO(S), LUDEO MODELS, GAMEPLAY DATA, OR RELATED SERVICES SHALL NOT EXCEED THE GREATER OF: (A) THE TOTAL PUBLISHING FEES ACTUALLY RECEIVED BY LUDEO FROM YOU UNDER THIS AGREEMENT DURING THE TWELVE (12) MONTH PERIOD IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM; OR (B) ONE THOUSAND U.S. DOLLARS (US$1,000).
THE LIMITATIONS, EXCLUSIONS, AND DISCLAIMERS SET FORTH IN THIS AGREEMENT ARE FUNDAMENTAL ELEMENTS OF THE BASIS OF THE BARGAIN BETWEEN THE PARTIES AND SHALL APPLY REGARDLESS OF THE FORM OF ACTION, WHETHER IN CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY, OR OTHERWISE, AND REGARDLESS OF WHETHER ANY LIMITED REMEDY FAILS OF ITS ESSENTIAL PURPOSE.
Indemnification
You shall defend, indemnify, and hold harmless Ludeo, its affiliates, licensors, partners, successors, assigns, and each of their respective officers, directors, shareholders, managers, members, employees, contractors, representatives, agents, and service providers (collectively, the “Ludeo Indemnified Parties”) from and against any and all third party claims, demands, actions, suits, proceedings, investigations, liabilities, damages, judgments, settlements, fines, penalties, losses, costs, and expenses of any kind, including reasonable attorneys’ fees and costs, arising out of or relating to: (a) Your breach or alleged breach of this Agreement or any representations, warranties, or obligations hereunder; (b) the Developer Content, Ludeo(s), Gameplay Data, Your Application, or any content, materials, data, or technology provided, uploaded, transmitted, processed, or made available by or on behalf of You, including any claim that any of the foregoing infringes, misappropriates, or otherwise violates any intellectual property, privacy, publicity, contractual, or other rights of any third party; (c) Your Application, products, services, business operations, End Users, or data collection, processing, storage, sharing, security, or privacy practices; (d) Your violation of any applicable law, regulation, platform requirement, industry standard, or third-party terms; (e) Your misuse of the SDK, Platform, Ludeo(s), AI Systems, Gameplay Data, or related services; or (f) any dispute between You and any third party, including End Users, customers, publishers, platform providers, or rights holders.
Ludeo shall provide prompt written notice of any claim for which it seeks indemnification, provided that any failure or delay in providing such notice shall not relieve You of Your indemnification obligations except to the extent You are materially prejudiced thereby. Ludeo reserves the right, at its own expense, to participate in the defense of any such claim with counsel of its own choosing. You shall not settle or compromise any claim in any manner that admits liability or wrongdoing by, imposes any obligation on, or adversely affects any Ludeo Indemnified Party without Ludeo’s prior written consent, which may be withheld in Ludeo’s sole discretion.
Confidentiality
“Confidential Information” means any non-public information disclosed by one party to the other, whether orally, visually, electronically, or in writing, that is designated as confidential or that reasonably should be understood to be confidential under the circumstances of disclosure, including without limitation SDK internals, source code, APIs, technical documentation, product roadmaps, pricing, customer information, analytics, business and marketing plans, and other proprietary information of either party
Each party shall hold the other party’s Confidential Information in strict confidence and shall not disclose, use, copy, or permit access to such Confidential Information except as necessary to perform its obligations or exercise its rights under this Agreement. The receiving party shall protect the disclosing party’s Confidential Information using at least the same degree of care it uses to protect its own confidential information of a similar nature, and in no event less than a reasonable degree of care.
The obligations set forth in this Section shall not apply to information that the receiving party can demonstrate: (i) is or becomes publicly available through no breach of this Agreement; (ii) was lawfully known to the receiving party prior to disclosure; (iii) is lawfully received from a third party without restriction; or (iv) is independently developed without use of or reference to the disclosing party’s Confidential Information.
The receiving party may disclose Confidential Information to its employees, contractors, advisors, and affiliates who have a need to know such information for purposes of this Agreement and who are bound by confidentiality obligations at least as protective as those contained herein.
The confidentiality obligations under this Agreement shall survive termination or expiration of the Agreement for a period of five (5) years; provided, however, that with respect to any trade secrets, such obligations shall survive for so long as such information remains protected as a trade secret under applicable law.
Governing Law & Disputes
This Agreement shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of laws principles. Any dispute, claim, or controversy arising out of or relating to this Agreement, shall be resolved exclusively by final and binding arbitration administered by JAMS in Los Angeles, California, in accordance with its applicable commercial arbitration rules.
Each party agrees that any claims arising out of or relating to this agreement shall be brought solely in such party’s individual capacity, and not as a plaintiff or class member in any purported class, collective, consolidated, representative, or private attorney general action or proceeding. each party expressly waives any right to participate in or recover relief under any class, collective, consolidated, or representative action.
Notwithstanding the foregoing, Ludeo shall have the right to seek temporary, preliminary, or permanent injunctive or other equitable relief in any court of competent jurisdiction to prevent or remedy any actual or threatened unauthorized use, disclosure, or infringement of its intellectual property rights or Confidential Information. In consideration of the access and licenses granted to Developer hereunder, and acknowledging that Ludeo's business model depends on the integrity of its platform and the predictability of its remedial framework, Developer hereby waives any right to seek injunctive or equitable relief against Ludeo, except where such waiver is expressly prohibited by applicable law and agrees that its sole remedies with respect to any claims arising under or relating to this Agreement shall be limited to monetary damages, if any, if any, subject to the limitations of liability set forth herein; provided, however, that nothing herein shall limit Developer's right to seek injunctive relief solely to compel Ludeo to comply with its express confidentiality obligations under Section 11 with respect to Developer's own Confidential Information .
General Provisions
Entire Agreement. This Agreement constitutes the complete and exclusive agreement between the parties with respect to the subject matter hereof and supersedes all prior and contemporaneous agreements, proposals, understandings, representations, and communications, whether oral or written, relating to the SDK, Platform, and related services.
Amendments. Ludeo may modify or update this Agreement from time to time upon at least thirty (30) days’ prior notice to Developer, which may be provided electronically, including through the Platform or by email. Notwithstanding the foregoing, any material changes affecting pricing, payment obligations, ownership rights, data usage rights, or the scope of rights granted under this Agreement shall require Developer’s acceptance before becoming effective. If Developer does not agree to the updated Agreement, Developer must discontinue use of the SDK and Platform prior to the effective date of the update.
Severability. If any provision of this Agreement is held to be invalid, illegal, or unenforceable by a court or arbitrator of competent jurisdiction, such provision shall be enforced to the maximum extent permissible, and the remaining provisions of this Agreement shall remain in full force and effect.
Assignment. Developer may not assign, delegate, or otherwise transfer this Agreement or any rights or obligations hereunder, whether by operation of law or otherwise, without Ludeo’s prior written consent, and any attempted assignment in violation of the foregoing shall be null and void. Ludeo may freely assign or transfer this Agreement, in whole or in part, including in connection with a merger, acquisition, corporate reorganization, financing, or sale of all or substantially all of its assets.
Force Majeure. Neither party shall be liable for any failure or delay in performance under this Agreement to the extent caused by circumstances beyond such party’s reasonable control, including acts of God, natural disasters, war, terrorism, labor disputes, governmental actions, internet or telecommunications failures, cyberattacks, or interruptions in third-party services or infrastructure.
Notices. All legal notices under this Agreement shall be provided in writing and deemed given when sent by email to: (i) in the case of Ludeo, at legal@ludeo.com; and (ii) in the case of Developer, to the email address associated with Developer’s account or otherwise provided to Ludeo in writing. Notices shall be deemed received on the date transmitted, provided no delivery failure notice is received
Acceptance
By clicking “I Accept” on the Ludeo SDK download page, or by downloading, installing, or using the SDK, You acknowledge that You have read, understood, and agreed to be bound by this Agreement on behalf of Yourself or the entity You represent. No additional signature is required for this Agreement to be binding.
Content Policy
June 2026
This Content Policy governs all content submitted, uploaded, distributed, or made available through Ludeo platform primarily available at https://business.ludeo.com/ ("Platform") by developers, studios, and publishers ("Developer"). By accessing the Platform, Developer agrees to comply with this Policy, which may be updated from time to time. Ludeo reserves the right to remove, restrict, or suspend access to any content or account that violates this Policy, in its sole discretion and without prior notice.
1. Prohibited Content
The following categories of content are strictly prohibited on the Platform. Developers are solely responsible for ensuring that all content they publish complies with each of the restrictions set forth below.
1.1 Sexual and Adult Content
Ludeo does not permit pornographic, sexually explicit, or graphic sexual content of any kind on the Platform.
Nudity presented in a sexual context
Depictions of sexual acts, whether animated, rendered, or otherwise
Content designed to solicit sexual activity
Content featuring partial nudity or mature themes in a non-sexual context (e.g., combat games with stylized violence) may be permitted subject to appropriate age-gating and platform ratings compliance. Developers are responsible for ensuring their content complies with applicable age-rating requirements issued by recognized rating authorities, including the Entertainment Software Rating Board (ESRB) in North America, Pan European Game Information (PEGI) in Europe, or the relevant rating authority in any other territory in which the content is made available.
1.2 Hate Speech and Discrimination
Content that promotes, glorifies, or incites hatred or discrimination against individuals or groups based on race, ethnicity, national origin, religion, gender, gender identity, sexual orientation, disability, or similar characteristics is strictly prohibited.
Symbols, imagery, or language associated with hate groups or extremist ideologies
Content that dehumanizes people based on protected characteristics
Slurs used in a harassing or targeted manner
Satire, historical commentary, and educational content that references these topics without promoting them may be permitted at Ludeo’s sole discretion.
1.3 Violence and Graphic Content
Ludeo hosts game content and recognizes that gameplay inherently involves combat and conflict. However, the following are prohibited:
Content that depicts real-world violence against specific identifiable individuals, religious groups, ethnic communities, or other identifiable groups or communities
Gratuitous torture, gore, or dismemberment presented for shock value with no gameplay context
Content that glorifies, promotes, or instructs real-world violence, terrorism, or mass harm
Stylized in-game violence consistent with the applicable game’s rating and genre is permitted.
1.4 Harassment and Threats
Content that targets, harasses, intimidates, or threatens specific individuals is prohibited, including:
Doxxing or sharing private personal information without consent
Content designed to coordinate harassment campaigns against any person, religious groups, ethnic communities, or other identifiable groups or communities
Credible threats of physical harm
1.5 Child Safety
Ludeo has a zero-tolerance policy for any content that sexualizes minors in any way.
Any depiction of minors in sexual situations, regardless of whether the content is animated, rendered, or photographic
Content designed to groom, exploit, or facilitate access to minors
Violations will be reported to the National Center for Missing and Exploited Children (NCMEC) responsible for combating the exploitation and abuse of minors in the applicable jurisdiction, relevant law enforcement agencies, and local police authorities.
1.6 Dangerous and Harmful Content
The following are prohibited:
Content that provides instructions for creating, assembling, or deploying weapons capable of mass harm, including explosives, firearms, chemical, biological, or radiological weapons
Content that promotes, encourages, glorifies, or provides instructions for self-harm, suicide, or eating disorders
Content that promotes, normalizes, or provides instructions for the use of illegal drugs, controlled substances, or dangerous substances in a manner likely to cause harm to the user or others
Content that promotes, instructs, or facilitates dangerous physical challenges, stunts, or activities likely to result in serious injury or death
Content that promotes, glorifies, or provides tactical or operational guidance for terrorist acts, mass shootings, or coordinated attacks against civilian targets
Content that facilitates or encourages human trafficking, forced labor, or any form of modern slavery
Content that promotes or instructs the abuse, neglect, or harm of animals
1.7 Misinformation and Deceptive Content
Content that materially misrepresents gameplay, features, performance, or user experience of the applicable game
Content designed to deceive end users about the nature, source, or sponsorship of a Ludeo
Content that spreads health misinformation or that could endanger public safety
1.8 Intellectual Property
Developers represent that they own or have licensed all content incorporated in any Ludeo published to the Platform
Developers may not publish Ludeos that incorporate third-party copyrighted material without appropriate authorization
Ludeo complies with the Digital Millennium Copyright Act (DMCA). Copyright holders may submit takedown notices to legal@ludeo.com ROB WE SHOULD COMPLY WITH THIS ACT- MAKING SURE THAT THIS IS THE CASE AND THAT WE HAVE A TAKE DOWN PROCESS.
1.9 Privacy and Data
Publishing content that reveals private personal information about identifiable individuals without their consent is prohibited
Ludeos may not be used to collect, transmit, or expose personal data of end users beyond what is authorized under the Platform’s data architecture and the applicable law.
Developers must ensure that any third-party SDKs, plugins, or tools integrated into their content comply with applicable data protection laws, including GDPR, CCPA, and COPPA, and must obtain all necessary user consents prior to any collection or processing of personal data
1.10 Spam and Platform Manipulation
Creating duplicate or misleading Ludeos designed to game discovery or recommendations is prohibited
Using automated tools to artificially inflate engagement metrics is prohibited
Making false, misleading, or deceptive representations regarding game content, features, or functionality in any store listing or marketing material is prohibited
Employing dark patterns designed to mislead end users into unintended purchases or actions is prohibited
1.11 Monetization and Payments
Developers may not offer gambling, loot boxes, or randomized reward mechanics without compliant disclosure and, where required by applicable law, age-gating ROB PLEASE CONFIRM THAT THIS IS RELEVANT- I THINK IT IS
Developers must comply with all applicable consumer protection laws relating to in-app purchases, subscriptions, and virtual currencies
Developers must not publish content that violates the rules or standards set forth by Ludeo’s payment processors, card networks, or banking partners. Ludeo reserves the right to remove content that jeopardizes its payment infrastructure without prior notice
1.12 Artificial Intelligence
Developers must disclose the use of AI-generated content within their Ludeos where required by Platform guidelines or applicable law
Developers may not incorporate live-generated AI content capable of producing material that violates any provision of this Policy
Developers may not use AI or automated tools to scrape, mine, replicate, reverse engineer, or otherwise process Platform content or Developer Content belonging to third parties without express written authorization
2. Content Standards
All content submitted to the Platform must:
Accurately represent the game’s actual features, gameplay, and content in all store listings and marketing materials
Include appropriate content ratings from a recognized rating body (ESRB, PEGI, or equivalent)
Properly disclose in-game purchases, subscription mechanics, and virtual currencies
Comply with applicable age-rating requirements for the territories in which the content is made available
3. Developer Responsibilities
Developers are solely responsible for:
Ensuring all content submitted to the Platform complies with this Policy and all applicable laws in every territory in which the content is made available
Obtaining all necessary licenses, clearances, and consents for any third-party content incorporated into their games
Promptly updating or removing content that no longer complies with this Policy
Ensuring that any third-party SDKs including Ludeo’s, plugins, or tools integrated into Developer content comply with this Policy
4. Enforcement
In response to Policy violations, Ludeo may take any action it find appropriate at its sole discretion, including but not limited, the following:
Removal of the violating content without notice
Restriction or suspension of publishing privileges
Termination of the Developer’s account and access to the Platform
Withholding or offsetting payments in connection with verified Policy violations
Reporting to applicable law enforcement or regulatory authorities where required by law
Where practicable, at its sole and absolute discretion, Ludeo will use commercially reasonable efforts to provide Developer with notice and an opportunity to cure prior to taking enforcement action, except where the violation poses an immediate risk to End Users, the Platform, or third parties. Ludeo’s enforcement decisions are final. Developers may contact legal@ludeo.com to dispute a decision within thirty (30) days of receiving notice of such action.
5. Reporting Violations
To report content that violates this Policy, contact legal@ludeo.com.
6. Updates to this Policy
Ludeo may update this Policy at any time. Developers will be notified of material changes with at least fifteen (15) days’ advance notice. Continued use of the Platform following such notice constitutes acceptance of the updated Policy.
Terms of Use
1. General
These Terms of Use are a legally binding agreement between the User and Ludeo Ltd. Please carefully read the following Terms before using the Website to be fully aware of the legal rights and obligations of the User with respect thereto.
These Terms govern your access to and use of the Website, the Services and the features contained therein.
The term "including" is not intended to be exclusive and means "including without limitation".
2. Definitions
For the purpose of these Terms:
"Content" means any input or data uploaded, displayed or otherwise available on the Website, including, but not limited to text, pictures, or any other form of information.
"External Sites" means third-party websites, plug-ins or applications.
"Intellectual Property Rights" means all intellectual, moral, industrial and/or proprietary property rights, now or hereafter, recognized under any applicable law anywhere in the world, whether issued or pending, registered or unregistered, including, but not limited to (i) all forms of patents; (ii) inventions, discoveries, (whether patentable or not); (iii) rights associated with works of authorship, including but not limited to copyrights and mask works; (iv) trademarks and service marks, trade names, domain name registration; (v) designs (whether or not capable of registration), design rights; (vi) database rights; (vii) trade secrets and know-how; (viii) all rights to confidential or proprietary information; any rights analogous to those mentioned herein; all derivative works thereof; and any current or future applications, renewals, extensions, provisionals, continuations, continuations-in-part, divisions, re-exams and reissues thereof, and all of the tangible embodiments thereof.
"Services" means the services provided on the Website, including the ability to access External Sites or links that may be embedded within the Website and any other actions or items supported by or accessible through the Website.
"User" means any person or entity accessing, using or viewing the Website or using the Services.
"Website" means the Company's website available at: https://business.ludeo.com/, including all Services available therein.
3. Accepting the Terms of Use
These Terms shall become effective between you and the Company as of the date on which you first commence use of, or otherwise access, the Website or any part thereof ("Commencement Date"). Upon accessing the Website, you hereby accept the terms and conditions contained herein and agree to be bound by these Terms with respect to the access and use of the Website and the services offered therein.
The Website's Privacy Policy (available at: https://business.ludeo.com/website-privacy-policy) applies to the use of the Website. By using and/or accessing the Website you represent and warrant that you have read and understood the Privacy Policy and agree to its terms.
4. The Website
You expressly acknowledge and agree that any access to, or use of, the Website and/or any Content, and any consequences thereof, are at your sole risk, responsibility and liability and shall be in accordance with these Terms.
The form and/or features of the Website may change from time to time without prior notice.
Company may stop (permanently or temporarily) operating the Website and/or the Services and/or displaying any of the Content (or any parts thereof) for any reason, at Company's sole discretion, and/or restrict or terminate the use of, or access to, the Website, and/or the Services if the Company believes that the User is in violation of any provision of these Terms and/or if required to do so in order to comply with any applicable laws, statutes, directives, regulations or any other legislation, code of practice or regulatory rules in force in any applicable legal jurisdiction, without liability to the Company.
The Company does not assure compatibility of the Website and/or its features with any specific devices or software you may use, nor does it guarantee that the services offered therein will operate without interruptions or errors.
5. Limited License
Company hereby grants the User a limited, revocable, non-exclusive, non-transferable, non-sublicensable, royalties-free license to access and use the Website, the Services and the Content, all under the condition of complying with all obligations under these Terms (the "License").
Except as explicitly mentioned herein, no other rights, implied or otherwise, are granted.
6. The Content
The Company does not warrant against deletion of any Content or the failure to recreate or re-upload any Content to or on the Website whether it was published and/or uploaded by the Company, by a Creator or by any other person or entity.
The Company does not guarantee and/or warrant that the Content is true, accurate, up-to-date, appropriate for use and/or compatible with any law, regulation or other legal requirement.
Any use of the Content and/or the services offered therein is at your own risk. You are solely responsible and liable for any act or omission (including any decision and/or transaction) based on the Content. The Company bears no responsibility whatsoever with respect to any Content and/or any such act or omission.
The Company shall have the right to collect and analyze data relating to the provision, use, and performance of various aspects of the Website and services offered therein (including, without limitation, information concerning Content and data derived therefrom), and the Company will be free to (i) use and otherwise exploit such information and data to monitor, improve and enhance the Website and the Services and for other development, diagnostic and corrective purposes in connection with the Website and services offered therein, and (ii) use, reproduce and disclose information, data and material (including Content) that is anonymized, de-identified, aggregate or otherwise rendered not reasonably associated or linked to a User ("De-Identified Data") for product improvement and other lawful purposes, and such De-Identified Data will be owned by the Company, and the Company shall have no obligation to pay royalties or any other payment whatsoever with respect thereto.
You acknowledge that your access to the Content through the Website will be revoked following the expiration or termination of the Website or these Terms.
7. External Sites
The Website may enable access to External Sites.
Use of an External Site is subject to the terms of use of such External Site.
The User acknowledges and agrees that the Company is not responsible for any External Site, and shall have no liability or responsibility whatsoever to the User or any third party regarding any access to and/or use of any External Site or any content therein.
8. Restrictions on Content and Use of the Website
Representations and Warranties
You represent and warrant that:
you are at least 13 years old, and if you are between the ages of 13-18 (or older, if otherwise required by the laws of the country where you reside, to be authorized to accept these Terms without the approval of a parent or a legal guardian), you are accepting these Terms with the approval of a parent or a legal guardian;
you are not a person who is either barred or otherwise legally prohibited from receiving the Website or the services offered therein under the laws of the country in which you are a resident, under the laws of which you are conducting business, or from which you use of or access the Website; or
your access to or use of the Website are consistent with these Terms and all applicable laws, rules and regulations.
Prohibited Uses
The User shall not do any of the following while accessing the Website or using the Services, directly or indirectly:
use the Website and/or the Services other than in compliance with these Terms and all applicable local, state, federal, and national, laws, statutes, ordinances, rules and regulations;
facilitate or encourage any violation of these Terms;
except as otherwise provided in these Terms, copy, reproduce, print, download or save a copy, republish, display, perform, advertise, distribute, transmit, broadcast, decompile, reverse engineer, disassemble, attempt to derive the source code of, adapt, modify, create derivative works from, sell, rent, lease, license, loan or otherwise make available or exploit in any form or by any means all or any portion of the Website or any Content, for any purpose;
remove or alter any patent numbers, copyright notices, trademark notices or other proprietary notices or identifying marks, symbols or legends included in the Website;
use the Website for any unlawful purpose or for promotion or facilitation of illegal activities, including gambling;
use the Website in a way that is harmful, fraudulent, deceptive, threatening, harassing, defamatory, obscene, or otherwise objectionable, including when posting on the Website;
use the Website for interfering with, or disrupting (or attempting to do so), the access of any person, host or network, including, without limitation, by uploading and/or sending software viruses or any other computer code, files or program designed to interrupt, destroy or limit the functionality of any computer software or hardware; overloading, flooding, spamming, mail-bombing; or by scripting the creation of Content in such a manner as to interfere with or create an undue burden on the Website;
do anything that could disable, overburden, or impair the proper activity of the Website;
use the Website for the benefit of a person other than yourself or the entity on behalf of which you are using the Website;
use the Website in a manner that violates or infringes any rights of any third party, including but not limited to, privacy rights, publicity rights or Intellectual Property Rights;
circumvent, disable or otherwise interfere with security-related features of the Website or features that enforce use limitations;
use any robot, spider, or other automated device, process or means to access, retrieve, scrape or index any portion of the Website and/or services offered therein;
deep-link to the Website and/or the services offered therein without the Company's consent;
engage in "framing," "mirroring," or otherwise simulating the appearance or function of the Website;
access or use any part of the Website or the services offered therein for competitive analysis or to build a product or service which competes with the Website or services offered therein; or
use the Website or services offered therein in a manner that could otherwise cause damage to Company or any third party.
Linking Policy
You may provide links to the Website, provided that (a) you do not remove or obscure the copyright notice or other notices on the Website, (b) you do not deep-link (i.e. include a link to one of our web pages other than the Website home page) to the Website for any purpose, (c) the site from which you provide the links to the Website does not engage in illegal, gambling or pornographic activities, and (d) you discontinue providing links to the Website immediately upon request by us.
9. No Warranty
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE WEBSITE, THE SERVICES AND THE CONTENT ARE PROVIDED "AS IS" AND "AS AVAILABLE", WITH ALL FAULTS AND WITHOUT WARRANTY OF ANY KIND, AND THE COMPANY HEREBY DISCLAIMS ALL WARRANTIES AND CONDITIONS WITH RESPECT TO THE WEBSITE, THE SERVICES AND THE CONTENT, EITHER EXPRESS, IMPLIED OR STATUTORY, INCLUDING, BUT NOT LIMITED TO, ANY WARRANTIES OF COMPLETENESS, ACCURACY, AVAILABILITY, TIMELINESS, USEFULNESS, SECURITY, RELIABILITY OR NON-INFRINGEMENT OF THIRD PARTY RIGHTS, AND ANY IMPLIED WARRANTIES OF MERCHANTABILITY, OF SATISFACTORY QUALITY, OR OF FITNESS FOR A PARTICULAR PURPOSE.
Some jurisdictions do not allow the exclusion of implied warranties or limitations on applicable statutory rights of a consumer, so the above exclusion and limitations may not apply to you in such jurisdictions.
10. Limitation of Liability
TO THE EXTENT NOT PROHIBITED BY APPLICABLE LAW, IN NO EVENT SHALL COMPANY, ITS DIRECTORS, OFFICERS, EMPLOYEES AND/OR AGENTS, BE LIABLE FOR (A) ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, PUNITIVE, EXEMPLARY, OR CONSEQUENTIAL DAMAGES WHATSOEVER, (B) LOSS OF REVENUES, LOSS OF PROFITS, LOSS OF DATA, LOSS OF USE, LOSS OF GOODWILL, BUSINESS INTERRUPTION OR ANY OTHER LOSS, INJURY, CLAIM, LIABILITY, OR DAMAGE OF ANY KIND, RESULTING IN ANY WAY FROM (I) USER'S ACCESS TO, OR USE, INABILITY TO USE, OR RELIANCE ON THE WEBSITE, THE SERVICES, ANY CONTENT AND/OR EXTERNAL SITE, (II) ANY ERRORS, OMISSIONS OR OTHER INACCURACIES IN ANY CONTENT INCLUDED IN THE WEBSITE AND/OR IN ANY EXTERNAL SITE, (III) ANY OTHER MATTER RELATING TO THE WEBSITE, THE SERVICES, THE CONTENT AND/OR ANY EXTERNAL SITE, REGARDLESS OF THE THEORY OF LIABILITY (WHETHER BASED ON CONTRACT, TORT OR OTHERWISE), EVEN IF COMPANY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES AND EVEN IF A REMEDY SET FORTH HEREIN FAILS OF ITS ESSENTIAL PURPOSE, OR FOR (C) ANY THIRD PARTY CLAIMS AGAINST THE USER. NOTWITHSTANDING THE AFORESAID, NOTHING HEREIN EXCLUDES OR LIMITS LIABILITY FOR ANY MATTER FOR WHICH IT IS NOT PERMITTED BY LAW TO EXCLUDE OR LIMIT, OR TO ATTEMPT TO EXCLUDE OR LIMIT LIABILITY.
IN NO EVENT SHALL THE TOTAL LIABILITY OF THE COMPANY, ITS DIRECTORS, OFFICERS, EMPLOYEES AND/OR AGENTS, TO THE USER, AND/OR ANY THIRD PARTY, FOR ALL DAMAGES, EXCEED IN CONNECTION WITH THE WEBSITE, THE SERVICES OFFERED THEREIN AND/OR THE CONTENT (OTHER THAN AS MAY BE REQUIRED BY APPLICABLE LAW IN CASES INVOLVING PERSONAL INJURY) EXCEED THE AMOUNT OF ONE U.S. DOLLAR (U.S. $1).
Any cause of action by the User with respect to the Website and/or the services offered therein, must be instituted within one (1) year after the cause of action arose.
Some jurisdictions do not allow the exclusion or limitation of liability for personal injury, or of incidental or consequential damages, so the limitations above may not apply to you in such jurisdictions.
11. Indemnity
You shall indemnify and hold the Company and its directors, officers, employees, agents, partners, and licensors harmless from and against all damages, losses, and expenses of any kind (including reasonable legal fees and costs), related to any demand or claim brought against Company by any User or any third party, as applicable, due to or in connection with any Content that was published, posted and/or uploaded to the Website, use of the Website or the Services, violation of these Terms and/or any applicable law, and/or violation of any rights of another party.
12. Ownership
You hereby acknowledge that all Intellectual Property Rights, ownership, title and interest in the Website and the Content (excluding External Sites) and the related patent rights, copyrights, trade secrets, trademarks and all other related Intellectual Property Rights, are and shall remain the sole and exclusive property of the Company (and/or its licensors). Without derogating from the foregoing, Company reserves all proprietary rights in and to all designs, engineering details and other data pertaining to the Website and the Content.
The Website contains proprietary information, material and trade secrets that are owned by Company or by third parties, and are protected by applicable intellectual property and other laws, including but not limited to copyright.
All copyrights in and to the Website and the Content (excluding External Sites), shall be owned solely and exclusively by Company (and/or by its licensors), who reserve all their rights in law and equity. You are not granted with any right and/or license, or ownership including any copyright, trademark or other Intellectual Property Rights to the Website or to any Content, other than as explicitly set forth in these Terms.
THE USE OF THE WEBSITE, THE SERVICES, THE CONTENT OR ANY PART THEREOF, OTHER THAN AS PERMITTED IN THESE TERMS, IS STRICTLY PROHIBITED AND INFRINGES ON THE INTELLECTUAL PROPERTY RIGHTS OF COMPANY AND/OR OF OTHERS AND MAY BE SUBJECT TO CIVIL AND CRIMINAL PENALTIES, INCLUDING POSSIBLE MONETARY DAMAGES FOR COPYRIGHT INFRINGEMENT.
Company reserves all rights not expressly granted under these Terms.
You agree that the "Ludeo" trademark, trade name, service mark, graphics, logo and other brand features used in connection with the Website and the Services, are trademarks or registered trademarks of the Company (collectively, the "Company Marks"). Nothing in these Terms gives a right to use or display Company Marks in any manner.
You may, at your sole discretion, provide your input regarding the Services and/or the Website, including, without limitation, comments or suggestions regarding the possible creation, modification, correction, improvement and/or enhancement of the Services (collectively "Feedback"). We shall be entitled to use Feedback for any purpose without notice, restriction or remuneration of any kind to you and/or your representatives. The use of the Feedback, if any, shall be at Company's sole discretion, and Company, in no way, shall be obliged to make use of any kind of the Feedback or part thereof. Company shall be the sole owner of any rights in any inventions, developments, improvements, know-how, concepts, techniques, or other intellectual property rights in the Feedback and/or developed or conceived by Company as a result of any Feedback and you hereby permanently assign to Company, any ownership rights and any other right in the Feedback and waive any moral rights you may have thereto. You acknowledge and agree that you will not improperly use or disclose to us any confidential information or trade secrets of any third parties and will not breach any obligation of confidentiality that you may have to any third party.
13. Submitting Information to Us
Our privacy policy (available at: https://business.ludeo.com/website-privacy-policy) describes how we handle personal data.
We do not want to receive confidential or proprietary information from you through the Website unless you have another written agreement with us related to the sharing of such information. Any information that we receive through the Website will be deemed as NON-CONFIDENTIAL.
BY TRANSMITTING TO US INFORMATION VIA THE WEBSITE OR OTHERWISE THROUGH ELECTRONIC MEANS WITHOUT A WRITTEN AGREEMENT WITH US RELATING TO YOUR SUBMISSION, YOU UNDERSTAND AND AGREE THAT WE MAY USE THAT INFORMATION FOR ANY PURPOSE WHATSOEVER WITHOUT OBLIGATION TO YOU.
14. Notifications and Promotional Offers
By using the Website, you agree to receive marketing communications from us in the Website or via other means (e.g., email), unless you have opted out of receiving such marketing communications. You can change your contact preferences at any time by sending us an email with your request to the email that appears in the Contact Information section below. If you wish to stop receiving marketing communications from us, you may ask us to stop sending you marketing communications at any time by following the opt-out link on any marketing message sent to you or by contacting us.
By using the Website, you also agree that we can send notifications via email regarding your activity, or activity relating to you, in the Website. You may ask us to stop sending email notifications to you at any time by contacting us.
15. Termination
These Terms shall be binding upon you as of the Commencement Date, and for as long as you continue using the Website, and shall remain in effect until the expiration or replacement of these Terms with new terms (consensually or pursuant to the provisions of these Terms).
To the fullest extent permitted by applicable law, the Company reserve the right, for any reason or for no reason, at its sole discretion and without notice to the User, to revise the Services and/or the Website and to terminate, change, suspend or discontinue any aspect of the Website, including, but not limited to, the Content presented on the Website as well as features and/or hours of availability of the Website, and the Company will not be liable to the User or to any third party for doing so. The Company may also impose rules for and limits on use of the Website or restrict a User's access to a part, or all, of the Website without notice.
Without derogating from the Company's right to terminate these Terms, the Company, at its sole discretion, without notice to you, may terminate these Terms upon your failure to comply with any of the provisions of these Terms, without prejudice to the right of the Company to be indemnified for its damages and for any other right and remedy. It is hereby clarified, that although the Company has no obligation to monitor your use of the Services, the Company may do so at its own discretion and may terminate these Terms, as detailed above, if the Company believes that any use of the Services may be (or is alleged to be) in violation of these Terms or applicable laws, regulations, guidelines, professional standards, codes of conduct, etc.
In all such cases, these Terms shall terminate, but the provisions which by their nature would continue beyond termination (including, without limitation, the provisions of Sections 9, 10, 11, 12, 15, 17 and 18) shall survive such termination for any reason and shall continue to apply.
Upon termination of these Terms: (a) the License shall immediately expire; (b) the User shall cease any use of the Website and/or the Services; (c) the User will lose any access to the Content; and (d) the Company reserves the right (at its sole discretion) to permanently delete any Content at any time following the effective date of termination of these Terms, and you hereby waive any rights and/or remedies with respect to such deletion of Content.
16. Unlawful Activity
You may not use this Website or the Services, other than in accordance with the laws of the State of Israel and the jurisdiction from which you are accessing and/or otherwise using the Website or the Services.
We reserve the right to investigate complaints or reported violations of these Terms and to take any action we deem appropriate, including but not limited to reporting any suspected unlawful activity to law enforcement officials, regulators, or other third parties and disclosing any information necessary or appropriate to such persons or entities.
17. Governing Law and Jurisdiction
These Terms shall be governed and construed in accordance with the laws of the State of Israel without reference to its conflicts of laws principles. The United Nations Convention on Contracts for the International Sale of Goods will not apply to these Terms.
You hereby irrevocably submit to the exclusive jurisdiction of the competent courts in Tel Aviv, Israel, to resolve any dispute arising out of or pursuant to these Terms, and you hereby consent to the exclusive jurisdiction of and venue in such courts and waive any objection as to inconvenient forum. Notwithstanding the above, you agree that the Company shall still be allowed to apply for injunctive remedies in any jurisdiction.
18. Miscellaneous
Entire Agreement
These Terms contain the complete agreement between you and Company regarding your use of the Website and/or Services, and supersede and replace all prior or agreements or understandings, written or oral, with respect thereto.
Severability
In the event that any provision of these Terms is held to be invalid or unenforceable, that provision shall be construed, limited, modified or deleted, to the extent necessary to eliminate any invalidity or unenforceability, and the remaining provisions of these Terms remain in full force and effect.
Waiver
No waiver on the part of the Company of any right under these Terms shall be effective unless in writing and signed by Company's duly authorized representative. No waiver on the part of the Company of any past or present right arising from any breach or failure to perform shall be deemed as a waiver of any future right arising under these Terms.
Assignment
You may not assign, subcontract or otherwise transfer any of your rights and/or obligations under these Terms. The Company may assign and/or subcontract some or all of these Terms to any third party in connection with a merger, acquisition, sale of assets, by operation of law, or otherwise. These Terms shall be binding upon, and shall inure to the benefit of, the parties hereto and their respective successors and permitted assigns.
No Third-Party Beneficiaries
These Terms do not create any obligation of the Company to any third party, nor shall they be deemed to create any rights or causes of action on behalf of any third party.
Changes to these Terms
The Company may change these Terms from time to time, at its own reasonable discretion and encourages you to review them periodically. The Company will provide the User with written notice of substantial changes to these Terms on the Website. Such substantial changes will take effect fourteen (14) days after such notice was provided on the Website, or as required by law. All other changes to these Terms are effective immediately upon publication of the updated Terms on the Website. Your continued use of the Website and/or Services after the publication of the updated Terms will be deemed acceptance of any and all such changes.
19. Contact Information
In case of any questions or comments regarding these Terms, please contact Company at: service@ludeo.com.
This version was last updated on March, 2025
Privacy Policy
1. The Data We Collect About You
The following table explains what types of Personal Data we may collect:
User Data includes your first and last name. This may also include your gamertag, streamer handle and social handle, to the extent applicable.
Contact Data includes your email address.
Business Data includes your company name.
Country Data includes your country/region.
Candidate Data (relevant to career applicants) includes contact information, address, Curriculum Vitae (resumé) information (including information such as skills, work experience, education), notes submitted with the application, URL of your LinkedIn and other online profiles, the position for which you have been or are being considered, the source who submitted your candidacy (e.g., recruiting agency, referral), information from references, information about your candidacy and employment options (such as availability to be hired and salary expectations), evaluations of your candidacy, materials you or other parties submitted in relation to your candidacy (such as evaluators), etc.
Usage Data includes information about how you use or interact with our Website (such as, when you entered the Website, how long you stayed on the Website and/or a specific page on the Website).
Technical Data includes information on your internet connection (such as your IP address and internet service provider name), on the device and software that you are using to access the Website (e.g., your web browser type and computer operating system).
Additional Inquiry Data includes additional information that you may provide when you contact us through the Website or when you sign up for any of our services.
We may also collect, use and share aggregated data such as statistical data for any purpose. Such information does not reveal your identity and therefore is not considered Personal Data. For example, we may aggregate your Activity Data to calculate the percentage of users accessing a specific feature available through the Website.
Protecting the Privacy Rights of Third Parties. If you provide to us any Personal Data relating to others, you must make sure that you have permission to do so.
2. How We Collect Your Data
We use different methods to collect data from and about you, including through:
Direct interactions. When you register to use the Website, apply for a job position, or otherwise provide your Personal Data directly to us, you will be asked to provide us with your User Data and Contact Data so that we can provide our services to you, respond to your questions or requests, or otherwise contact you. You may also provide Additional Inquiry Data when you contact us.
Automated technologies or interactions. As you interact with the Website, we automatically collect the applicable Usage Data and Technical Data, as detailed above. We collect this data by using cookies, server logs, and other similar technologies.
Third parties or publicly available sources. We may receive Technical Data and Usage Data about you from third parties, such as Technical Data and Usage Data that we may receive from analytical providers and advertising and marketing partners. Your Candidate Data can also originate from other sources, such as your LinkedIn profile, recruitment agencies, headhunters and referrals.
You are not legally obligated to provide any Personal Data to Ludeo. Any Personal Data that you choose to provide to Ludeo, is provided at your own free will.
3. How We Use Your Data
We will only use your Personal Data when permitted by law. We will commonly use your Personal Data in the following circumstances:
Where the processing is necessary in connection with the performance of any contract we have entered into with you or where it is necessary for taking steps at your request prior to entering a contract.
Where the processing is necessary for our legitimate interests (or those of a third party), and such legitimate interests are not overridden by your interests, fundamental rights, or freedoms. Legitimate interest means our interest in managing and conducting our business.
Where the processing is necessary for compliance with a legal or regulatory obligation.
Where you have provided your consent for such processing. Such consent can be revoked at any time.
Purposes for Which We Use Your Data. Below is a description of the ways we use your Personal Data. To the extent that the GDPR and/or UK GDPR apply, we have mentioned the legal bases we rely on to use your Personal Data, and identified what our legitimate interests are where appropriate:
We use your User Data, Contact Data, Business Data, Country Data and/or Candidate Data to enter into a contract or to perform a contract with you. We also use your Usage Data and Technical Data for the performance of a contract with you (to provide our services to you via the Website).
We use your Contact Data and Additional Inquiry Data to respond to your requests or questions and to manage our relationship with you, including by notifying you about changes to our terms of use or Privacy Policy. We do so for the performance of a contract with you, if it is necessary to comply with a legal obligation or if it is necessary for our legitimate interests.
We use your Usage Data, Technical Data, Country Data and Contact Data for marketing purposes, to deliver relevant and personalized content to you, send service messages (for example, for security purposes) and to measure or understand the effectiveness of our marketing efforts. We do so where it is necessary for our legitimate interests (to grow our business, to inform our marketing strategy and to maintain and secure the services); or if we have obtained your prior consent (where laws require consent for such communications).
We use your Usage Data and Technical Data to improve our Website, services, marketing, customer relationships and experiences, including by personalizing and customizing our content. We do so where it is necessary for our legitimate interests (to keep our Website updated and relevant, to develop our business and to inform our marketing strategy).
We use your Candidate Data to consider your application for career opportunities at Ludeo. We do so where it is necessary for our legitimate interests (recruitment of personnel and handling career applications) and to take steps prior to entering a contract with you.
In the event of a legal dispute between you (and/or a party on your behalf) to us (and/or a party on our behalf), we may use your Personal Data to the extent necessary in connection with handling such dispute. We do so where it is necessary for our legitimate interests (to defend and enforce our legal rights).
We may also use your Personal Data as: (a) required by subpoena, law, or other legal process; (b) necessary to assist law enforcement officials or government enforcement agencies; (c) necessary to investigate violations of or otherwise enforce our terms of use, to maintain security of the Website and prevent fraudulent or illegal activity; (d) necessary to protect us from legal action or claims from third parties, including you and/or other users; or (e) necessary to protect the legal rights, personal/real property, or personal safety of our company, users, employees, and affiliates. We do so based on our legitimate interest (to defend and enforce our legal rights and to protect and ensure the continuous operation of our Website).
Note that we may process your Personal Data for more than one lawful ground depending on the specific purpose for which we are using your data.
Promotional Offers. You may receive marketing communications from us if you have requested information from us and you have not opted out of receiving marketing communications.
If you wish to stop receiving marketing communications from us, or if you wish to change your contact preferences, you can do so at any time by sending us an email with your request to: privacy@ludeo.com.
Cookies and Other Tracking Technologies. The Website use cookies. A cookie is a small piece of data or a text file that is downloaded to your computer or mobile device when you access certain websites. Cookies may contain text that can be read by the web server that delivered the cookie to you. The text contained in the cookie generally consists of a sequence of letters and numbers that uniquely identifies your computer or mobile device; it may contain other information as well. We and third parties we partner with may store, and access some or all the cookies described below on your device.
Types of cookies:
Strictly Necessary Cookies. These cookies are necessary for proper functioning of the Website, such as displaying content, logging in, validating your session, responding to your request for services, and other functions.
Performance Cookies. These cookies collect information about the use of the Website, such as pages visited, traffic sources, users' interests, content management, and other measurements.
Functional Cookies. These cookies enable the Website to remember a user's choices - such as their language, user name, and other personal choices - while using the Website. They can also be used to deliver services, such as letting a user listen to audio or watch videos on the Website.
Media Cookies. These cookies can be used to improve the performance of the Website and provide special features and content. They can be placed by third parties who provide services to us or by our company.
Advertising or Targeting Cookies. These cookies can be used by Ludeo to develop a profile of your browsing interests and serve advertisements on other websites that are related to your interests.
Session Cookies. These cookies allow us to link the actions of a user during a browser session. Session cookies permit users to be recognized as they navigate a website so that any item or page changes they make are remembered from page to page. Session cookies expire after a browser session; thus, they are not stored long term.
Persistent Cookies. These cookies are stored on a user's device in between browser sessions, which allows the user's preferences or actions across a site (or, in some cases, across different sites) to be remembered. Persistent cookies may be used for a variety of purposes, including remembering users' choices and preferences when using a website or to target advertising to them.
Most web browsers can be set to disable the use of cookies. However, if you disable cookies, you may not be able to access features on the Website correctly or at all. Further details on how to disable cookies in different web browsers can be found here:
Internet Explorer
Google Chrome
Mozilla Firefox
Safari
Microsoft Edge
Opera
We may also use a technology called web beacons to collect general information about your use of our Platform and your use of special promotions or newsletters. The information we collect by web beacons allows us to statistically monitor the number of people who open our emails. Web beacons also help us to understand the behavior of our customers, members, and visitors.
Third parties may use cookies, web beacons, and other storage technologies to collect or receive information from the Website and elsewhere on the Internet and use that information to provide measurement services and target ads.
Third-Party Links. The Website may include links to third-party websites, plug-ins and applications. Clicking on those links or interacting with such content may allow your data to be shared with the relevant third-party. We do not control these third-party websites and are not responsible for their privacy statements; we therefore recommend that you read the privacy policy of every website you visit.
4. Sharing Your Data with Third Parties
We share Personal Data with third party service providers that provide us services in connection with the purposes listed above. For example, we use cloud storage providers for hosting the Website, third party analytical tools to analyze traffic and user engagement and to improve the Website, and additional external services for moderation, comments, operation, maintenance, optimization and support of the Website, etc. We may also share Personal Data providers of career application management platforms (like Comeet) in the context of your career application. These companies are authorized to use your Personal Data as necessary to provide these services or as otherwise authorized by us.
For example, we may share your applicable User Data, Contact Data, Usage Data and Technical Data, with web analytics providers, email and marketing service providers and other vendors that assist us in maintaining the Website. For additional information, please see the description above in the section titled Cookies and Other Tracking Technologies.
If your Candidate Data is submitted to Ludeo by a third-party (such as an employee of Ludeo or a recruiting agency), Ludeo can give the third-party access to your name, photo and your general recruitment status. If you apply to a job opening using a unique referral link that was provided to you by an employee of Ludeo, Ludeo may share some of your general recruitment status, without identifying you by name, with the person that provided you the referral link. The purpose of sharing the above information is to operate incentive programs (i.e. employee referral bonus programs) of Ludeo and to provide feedback to third-parties who submit candidates to Ludeo regarding their submission.
We may also share your Personal Data with legal and regulatory authorities to the extent required by applicable law with our professional advisors (e.g. lawyers, accountants) to the extent necessary for the provision of their services to us; and third parties to whom we may choose to sell, transfer, or merge our business (or parts thereof) or our assets, or parties whose business we wish to acquire.
5. International Transfers
We may transfer your Personal Data to countries outside of the country in which you reside (including outside of the European Economic Area (EEA) or the United Kingdom (UK)), that do not necessarily provide the same level of data protection as the country in which you reside and are not recognized by the European Commission and/or the applicable UK authority as providing an adequate level of data protection.
Our transfers of Personal Data outside of the EEA or the UK are done for the performance of a contract or implementation of pre-contractual relations with you, based on your consent, or subject to safeguards that ensure the protection of your Personal Data, such as standard contractual clauses approved by the European Commission and/or the applicable UK authority.
6. Data Security
We have put in place security measures to prevent your Personal Data from accidental or unlawful loss, use, alteration or disclosure. We also maintain technical and physical safeguards to protect your Personal Data.
Unfortunately, we cannot guarantee against the loss or misuse of your Personal Data or secure data transmission over the Internet because of its nature.
7. Data Retention
We retain your Personal Data for as long as necessary to fulfill the purposes we collected it for.
In order to determine the appropriate retention period for Personal Data, we consider the following criteria: the volume, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorized use or disclosure of Personal Data, the purposes for which we collect and process Personal Data, the time frame during which we may require such Personal Data in connection with potential litigation, and applicable legal requirements.
8. Your Rights
Certain privacy laws, including the GDPR and/or UK GDPR, provide users with rights related to their Personal Data. To the extent that such laws apply to your Personal Data, you may have the following rights:
Request access. This means that you may receive a copy of the Personal Data we hold about you.
Request correction. This means that you may ask us to correct or complete inaccurate or incomplete data that we hold about you.
Request erasure. This means that you may ask us to delete or remove Personal Data that we hold about you. If we are unable to comply with such a request, we will notify you of the specific legal reasons for our decision.
Object to processing. This means that you may object to the processing of your Personal Data where it is used for direct marketing purposes, or where we are relying on a legitimate interest and you feel that such interest is overridden by your rights and freedoms.
Request restriction of processing. This means that you may ask us to suspend the processing of your Personal Data if you believe that such data is inaccurate, if our processing is unlawful or if we no longer need to process such data for a particular purpose, but you need us to continue to hold the data.
Data Portability. This means that you may request that we transfer your Personal Data to you or to a third party. This right applies where we have obtained and processed the data from you based on your consent or where we used the information to perform a contract with you.
Withdraw consent at any time. This means that you may withdraw your consent where we are processing your Personal Data based on your consent.
If you wish to exercise any of the rights set out above, please contact us using the contact details below.
What We May Need From You. When you approach us with a request to exercise one of your rights, we may request that you provide us with information needed to confirm your identity as a security measure to ensure that your Personal Data is not disclosed to any person who has no right to receive it.
Time Limit to Respond. We try to respond to all legitimate requests within one month or less, if required by law. Where it takes us more than one month to respond (for example, where your request is particularly complicated or where you have made a number of requests) we will notify you and keep you updated.
9. Accessibility
If you have a disability and would like to access this policy in an alternative format, please contact us via our contact details listed below.
10. Contact Details
If you have any questions or concerns, please contact us at:
Email: service@ludeo.com
You have the right to make a complaint at any time to data protection authorities. We would, however, appreciate the chance to address your concerns before you approach a data protection authority, so please contact us in the first instance.
11. Changes to this Privacy Policy
We reserve the right to change this Privacy Policy at any time. If we do so, we will post an updated version of this Privacy Policy so that our users are aware of what information we collect, use, and disclose. Your continued use of the Website after any change to this Privacy Policy will constitute your acceptance of such change.
This version was last updated on March, 2025.
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